The Unique Content or unique content is established as online editorial content, which does not exist in any other web portal. The uniqueness of the text is an important ranking factor for search engines and is treated as a Unique Point of Sale (USP) of a website.
Creation
Unique content can be created by anyone who handles editorial content for a website. Good readability, spelling and grammar must be observed. Texts can be rewritten from an original source to create unique content. But then it is necessary to cite the sources. Otherwise, the risk of plagiarism and, in this way, exclusion from the search engine index. The content created must be relevant to the web.
Recommendations for store operators
For operators of online stores and shopping platforms, it is recommended not to take product descriptions from the websites of product manufacturers, but to create unique descriptions. With a single text, the probability that a product will appear in the top search index positions is significantly higher.
Google Algorithm - Panda Update
Since Google's biggest algorithm change, the Panda Update, it is highly recommended that webmasters pay attention to their created content. Since 2011, Google has been taking notice of web pages with no content. In this way, many websites received a penalty) and were banished from the Google index.
Relevance for SEO
Search engines attach particular importance to presenting relevant content to their users. Any duplicate content is removed from the search engine index. The source that provided it first as unique content under a particular URL will be treated with preference. Content copied from the original source, which can be accessed via other URLs, will be removed from the index. In this way, the unique content is of great relevance for a web portal that wants to achieve good positions in the search results.
To further differentiate exclusive Google content from other content, spam, and copied content, Google introduced the Gibberish Score, which has been patent pending since 2009.
