Class C concept
What is Class C?
Class C is a group where customers who buy few and have little purchasing potential for a company are grouped. It is one of the four categories (A, B, C and D) with which customers are classified based on different factors that we will clarify below.
Consumers turned into customers are classified by companies according to the amount of money they spend on their products or services, their fame, their geographical location, the channel through which they approach, the use they make of what they offer. the company and the sector to which they belong. From there, a scale is defined in which the different classes are found where this one that we explain is understood.
Class C, despite being the penultimate, is interesting for the company, since it can be led to the B if the appropriate strategies are carried out. These buyers highly value the price of the product or service, so they are the first to pay attention to offers and / or discounts when considering the purchase or hiring. Customers who are less loyal to the brand or who, basically, do not take much into account the benefits that it can offer them.
What is the C-Class for
Class C is used, at a business level, to establish what type of clientele a certain sector of its audience has. Taking into account the purchase intention of this group, you can propose initiatives to convince them of their benefits more easily and push them to another class more willing to pay for what they offer.
The existence of this group highlights the importance of offers and price reductions, as well as the opportunity for a customer to become a lead and the difficulty of bringing them back. If there are many users within this category, the firm must make sure to better convey its values or to try to reformulate its initiative for its target, since the only way it has to convert them back into customers is through discounts.
Class C Examples
Giving Class C Examples requires posing a hypothetical situation. At NeoAttack we have several interesting services in connection with digital marketing. Now, let's imagine that we have a certain sector of users who know about our offer, but who only come when we launch a special promotion.
These consumers would fall into this class. Strategies should be developed to reinforce our values and make them value them better so that they move to a higher category.
More information on the C-Class
In the event that you need more information about Class C, we can offer it to you through the following contents. Pay attention to the articles that we link below to learn more about it and expand both in terms of this class and other types of clients that a company can find. We are sure that they will be useful to you.
