Emaar one of the largest real estate companies in the world is partnering with mobile video platform TikTok to offer users its «memorable and world-class experiences«.
According to Emaar, an understanding between the two companies will allow it to "unlock the immense potential of TikTok and access a highly engaged international audience" through destination marketing and digital content creation.
TikTok, which is available in 150 markets and 75 languages, kicked off its official launch in the United Arab Emirates on New Year's Eve with a one-minute light show just before the annual Emaar fireworks display.
As part of an exclusive campaign that Emaar has launched for TikTok users, five couples from China, India and the Middle East traveled to Dubai for the event, for which TikTok has created an in-app challenge. The event was also promoted with a splash screen and banners in China, India and the Middle East.
Emaar is including 55 global influencers in Dubai for a VIP event that coincided with the end of the year gala. During their stay in Dubai, the influencers also took part in a “city search tour” covering Emaar attractions such as the Dubai Mall, At the Top, Burj Khalifa, and the Dubai Aquarium and Underwater Zoo.
