Text is one of the most widely used formats on the Internet today. Fortunately, there are different types of texts, with a style and structure, each useful to achieve specific objectives.
Por tanto, conocer las características de cada tipo de texto, te va a ayudar a utilizarlos de forma estratégica y creativa para cumplir tus metas; ya be para persuadir, vender, informar, educar o incluso para resolver preguntas.
This will be what will allow you to differentiate yourself from the rest. Upon knowing all its features, you can apply them almost automatically to your website, landing page or blog.
So, next I will show you the types of texts that exist so that you can master their structure, and be clear about the communication purpose of each one.
What types of texts are there?
Aunque solo vayas a utilizar dos o tres tipos de textos, porque sean los que realmente te vayan a ayudar a cumplir tu target, está bien que conozcas todos los tipos de contenidos textuales que existen. Tal vez en un futuro necesites aplicarlos en tu Blog or Web 🙂
These are all the types of text out there:
- Descriptive text.
- Expositive text.
- Cientific text.
- Argumentative text.
- Narrative text.
- Literary text.
- Advertising text.
- Instructional text.
- Historical text.
- Legal text.
- Digital text.
- Newspaper text.
Practical case: Si tienes en mente crear una landing page, es probable que utilices un texto descriptivo para explicar las características de un producto; un texto científico para dotar al texto de credibilidad y veracidad; un texto publicitario que seduzca al Username a realizar la acción que deseas; y un texto expositivo, para mostrar el producto.
A tool that will facilitate the task of perfecting any type of text, from a grammatical and spelling point of view, is Grammarly. When you're in a rush and multitasking, having a concealer on hand is essential.
Types of texts: Examples and characteristics
A continuación, me detendré en qué tipos de textos hay, explicando sus características y propósitos para que identifiques rápidamente cuándo aplicarlo en tu strategy de comunicación y marketing.
Now we will see the types of texts that there are with some examples and their characteristics:
➽ Descriptive text
In this type of text, it is about listing characteristics, using direct and simple language so that the reader understands your proposal easily and quickly.
These are used a lot in online stores to talk about the characteristics of their products or to talk about the benefits that differentiate them from the competition. Sometimes these enumerations are displayed in the form of bullet points.
Descriptive text example: Pedro's cat is a large white cat with blue eyes. Her name is Neli and she is 11 years old. He is affectionate and loves to caress you when he wants to get your attention.
➽ Expository text
When you expose something, you don't go into analyzing anything, you simply show it and use a reference to give more credibility.
It is a truthful description of a relevant event. And they can report on a specific topic or on another in which prior research is needed.
Example expository text: Healthy homemade ice cream recipe
- 3 tablespoons of natural white Greek yogurt are poured into three glasses.
- Then 6 dates are crushed until a paste remains. It is poured into the glasses and everything is stirred.
- Melt dark chocolate (85 %) in the microwave or put it in a double boiler and when it is ready, distribute it in each glass.
- Add a few drops of vanilla essence.
- Stir everything and put it in the freezer for 1-2 hours.
➽ Scientific text
Another text that gives some prestige is the scientific one, since they use statistics, numbers and reports, and sources are cited to demonstrate the veracity of what is said.
eye! In this type of text, the sources must be checked well, that they are 100% reliable, since the trust of the user is at stake.
➽ Argumentative text
Este es uno que utilizo mucho cuando trabajo el copy para mis clientes. Se utiliza sobre todo para persuadir al lector. A través de un texto argumentativo, tienes que demostrarle al lector que puede resolver su problema a través de esa solución que el expones.
This type of text is used a lot in copywriting, both for a blog article, for a landing or for a website when it comes to selling your services.
Example of an argumentative advertising text: Nezeni Cosmetics Antiage Cream. Antiage cream is the best anti-wrinkle treatment there is. It uses natural ingredients to hydrate the skin, diminish lines and reduce the depth of the most marked wrinkles by up to 67%.
➽ Narrative text
Un texto que hable sobre uno de los puntos de dolor del lector a través de una historia con un inicio, un nudo y un desenlace, logrará empatizar con el lector si utiliza bien esta técnica llamada storytelling.
The challenge is to create a protagonist (or several) in the story and that the reader feels identified with him from beginning to end. Many brands use storytelling in their newsletters to connect with the reader and guide them to visit a page or an article.
Narrative text example: Excerpt page About me
That's how I started and that's why I'm here ...
Tras finalizar mis estudios en ADE (admón. de empresas), y obtener 2 postgrados en comercio internacional y docencia, decidí dar un giro a mi carrera y buscar mi libertad como freelance.
My professional career began at the end of 2013 from Berlin, an international capital from which I made contact with different start-ups and discovered the world of online business….
➽ Literary text
Within this typology we would include stories, fables or poetry. They have a free style focused on the artistic, they are subjective and use figures of speech. They are meant to entertain.
Example of a literary text (micro-story - The world of Augusto Monterroso): God has not yet created the world; he is only imagining it, as between dreams. So the world is perfect, but confusing.
➽ Advertising text
El texto publicitario es ideal para convencer al lector de que compre un producto o de que realice la acción que deseas. El propósito del texto publicitario es hacer ver al client que tiene una necesidad y que esa opción es la mejor para satisfacerla.
To master this type of text, you need copy professionals to lend you a hand, since it requires a series of precise techniques.
Example advertising text (Coca Cola): Uncover happiness.
➽ Instructional text
They are texts that have the purpose of educating and teaching you to do something. An example of this are the tutorials or guides that teach you step by step to solve any doubt about a program, a tool or anything else useful for the reader.
For these texts to be effective, the steps must be simple, clear, and easy to understand. For them, use the numbering and other symbols to explain each step.
Sample instructional text: Behavior rules on beaches
- Deposit the garbage in the containers and bins.
- Do not throw garbage into the sea.
- Beach forbidden for dogs.
➽ Historical text
They are biographies, important and cultural celebrations, tributes and any historical event that marked the past and continue to do so in the present.
➽ Legal text
They are texts framed in the judicial sphere. They use a technical, complex, formal language and stand out for their objectivity. These are contracts, legal documents, or articles on legal issues.
➽ Digital text
Desde mensajería instantánea, posts para redes sociales, emails, chats, posts de blogs hasta el texto de una página web, un ecommerce or one app, se consideran textos digitales. Tienen en común que se difunden fácil y se producen rápido.
Digital text has become a practical resource for all those who have an online business and want to gain visibility and increase their income.
Digital text example: Transactional email
Hello,
Thank you for making a purchase from our store! Your order will arrive in 3 days. You can track through this page.
Greetings and we hope to see you again soon!
➽ Newspaper text
They are informative and are based on the exposition of a fact to inform and tell the news. They use pleasant language so that they are understood by public opinion. And their structure is free and they don't tend to be too long.
CONCLUSIONS:
Conocer todos los tipos de textos, con ejemplos y sus características particulares, te ayudará a identificar qué texto se adapta mejor a la estrategia que estés desarrollando en ese momento en tu blog o web. Así que espero que este post te haya sido útil para que empieces a dominarlos.
In addition, if you learn by heart what types of texts there are, you will know almost automatically when and how to apply them to be closer to your goals.
What types of texts have helped you get results ?; What other types of texts do you know?
