SEO helps small business owners create fast, robust, and easy-to-use websites that rank higher in search engines, which in turn helps attract potential customers. most qualified to your sites and ultimately increases conversion rates.
SEO also helps build brand awareness for your business, as search engine users tend to trust a site that is on the first page of Google's organic results pages than brands that aren't.
SMEs must use SEO to create a strong presence on the web and stand out above their competition to gain new customers for their business and take it to the next level.
Here are the top 5 KEY SEO benefits for small businesses:
Related article: 10 Essential Factors That Help Could Help You Position Better
1. Easy to use websites
On-page SEO works to create a faster, smoother, and easier-to-use website. Although most people still cling to the old definition of SEO, thinking that it's just about optimizing for search engines, SEO today is also about improving the user experience.
Well-structured, clean and uncluttered websites "force" occasional visitors to stay longer, reducing the bounce rate and increases page views. Similarly, highly relevant content (sales pages and blog posts) keeps readers happy, as they are more likely to resolve to answer your questions, solve their pressing problems, and help them find exactly what they are looking for in your site.
On-page SEO, if done correctly, makes your users happy, which also makes search engines happy, since they love serving high quality information to their users.
2. Bring MORE Clients
Let's face it, one of the main reasons to have a website is to stand out from your competition and increase your customer base. Otherwise, why invest in marketing? Right? Companies with an SEO-optimized website attract MORE customers and grow twice as fast as companies without one.
SEO is probably the most efficient long-term marketing strategy that exists today. Besides, It will only attract customers who are actively looking for what your business offers!
A good SEO strategy will help drive "targeted" traffic to your website and ultimately more customers to your business than any other marketing tactic you use.
3. Better conversion rates
SEO-optimized websites load faster, are easy to read and navigate, and will display correctly on almost all types of devices, including mobile and tablet devices. Websites that are easy to read and navigate are more likely to capture and attract the attention of your readers or visitorsThat is, they are more likely to become your loyal customers, subscribers, and repeat visitors.
4. Create brand awareness
One of the benefits of obtaining a higher ranking in SERPs is to create brand awareness. When your sites appear on the front page of major search engines like Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don't have a strong web presence. .
That's why small businesses that want to build better brand awareness (either locally or expand nationally) must invest in SEO and start getting the best rankings for KEY terms related to their business. We are no longer in the 90s; Search engines now play an important role in creating or breaking your brand.
5. Competition bypass
Let's take an example of two businesses that are in the same industry and sell similar products at similar prices. One of them has an optimized website, while the other has a non-optimized website. Considering that everything else is the same, which company do you think will attract more customers to your website through local searches? Which company is likely to grow faster and be more successful?
If your competitors are doing SEO on their respective websites, you simply need to ask yourself why you have not yet decided to start an organic positioning strategy for your business.