Creating a blog can change the life of a professional or a brand if you have the ability to make it work, I am not going to fool you, it is not easy, a 91% does not go beyond the first year of life, either by lack of resources, time or lack of results, but think for a moment.
Think that Google is just a channel, if you need your blog to function, you should work on a brand strategy, networking with other professionals, a social media strategy, ultimately a complete digital marketing strategy that makes us visible and makes us known as a brand in the different channels that exist on the Internet.
First Steps to position a blog in Google
If you are looking to position a blog in Google, the first thing you should do is understand well the tool you are going to use and you should not only stay with a basic training that allows you to upload posts to your blog, what will make a difference is it is important that you know things What:
- Advanced configuration of your blog.
- Protect the security of your blog.
- Select and configure correctly the WordPress plugins.
- Make the most of the conversion funnel to facilitate subscriber acquisition.
- Make a complete incorporation of your blog with social networks.
- Learn to design images and infographics.
- Learning how to compress these images before uploading them, you would be surprised by the number of times I have seen a 2 or 3 mb image uploaded to a blog.
- Make the most of the blog loading speed.
- Correctly configure the cache.
- Select a good host for the blog.
- Selecting a professional wordpress template.
- SEO training, starting with an SEO audit of the project to later start designing our SEO strategy.
- Training in Social Media, to create a faithful, close and active community to our brand, which will clearly be a very important and decisive factor in the sale.
- Personal Brand Training, not everyone understands the importance of these 2 great words, but for my strategy they are vital.
You will have seen how training is key not only to understand how to make the best decisions for your project but also to point out and differentiate yourself from your competitors.
Understanding the Google algorithm
The next step is to know well the Google guidelines for webmaster, both those that do to quality, how to help Google find your pages and understand their content and how you help your users to use your blog.
In this link you have all the information, I think that spending a few minutes reading it will be of great help.
The Google algorithm is based on at least 200 factors that decide if we are higher or lower in the Google search engine, but do not obsess over these 200 factors, try to focus your efforts on the 4 most important ones.
Do not miss at the end of the article how I manage to reduce these 200 factors in which I consider to be the 4 most important, but I will let you know what I consider the 4 most important SEO factors:
- Technical SEO.
- SEO On Page.
- Traffic and User Experience.
As I have promised, I am not going to bore you with strange technicalities that are difficult for you to interpret, but something you have to know that technical SEO will always be a very prominent SEO factor and to which we have to pay special attention.
Follow these easy-to-apply tips to correct some of your blog's glitches:
404 error analysis
404 errors do not like Google because it sends the user to a page that does not exist and that logically will not show the information they are looking for and because it will make the search engine work longer, and therefore will negatively affect our Crawl Budget.
Solution. There are many ways and tools to analyze these links but I am going to recommend Broken Link Checker because at the same time it is free you will be able to analyze a total of 2,000 pages in a matter of very few minutes and thus reduce these technical problems to 0.
One of the main drawbacks that I detected when I have carried out an SEO audit of my students' projects, and that we must not only correct but also know how to manage the contents of our website or blog in the future to avoid falling into this error again .
We have to analyze different things:
- Duplicate Meta Title.
- Meta Description Duplicates.
- Duplicate and common content.
- Misused tag or labels.
There are some free tools to do it but I'm not really convinced by any of them. To do this analysis, I suggest you use Screaming Frog or SEMrush, so you will be able to analyze what are all the duplicate content errors that you must correct.
SEO On Page Errors
Here we are going to thoroughly analyze each and every one of our pages to see how we can improve the content to the On Page level.
- Analyze the loading speed of each and every of our pages.
- Analyze pages without meta title or without meta description.
- Analyze internal redirects.
- Unfriendly or too long URLs.
- Quality and extent of content.
Analysis of incoming links or backlinks
The phrase "any link is good that points to my web page" did a lot of damage and continues to do a lot, therefore, analyze well the quality and origin of all the links that point to your page.
Decide what is really important
In Google you have the opportunity to choose what you intend to index and what you do not intend to index, you can even choose if a url is a canonical or child of another url, therefore, as far as pages are concerned, more does not always mean better positioning or more. traffic.
If you have a recently started project you should not worry about this aspect but if you have a web portal with hundreds or tens of hundreds of pages, then you should be quite concerned about this issue.
Do you think for a moment how much of the content that the Amazon page has spread is truly indexed?
SEO On Page
One of the aspects of seo that continues to earn many points and is an essential part in the optimization of any web page.
The good thing about SEO on Page is that it is very easy to apply and no knowledge of any kind is required.
Therefore, without getting involved, there is a list of the 10 most important SEO On Page factors;
SEO Title or "Meta Title". Undoubtedly it is the protagonist of the party and a factor to take into account.
We must always include the keyword and do a long-tail construction, but do not forget to use a call to action that captures and encourages the user's click.
Loading speed. At the same time, being a factor in itself, it directly affects other factors related to the user experience, whether we are using the PC or a cell phone device.
Remember that Google will analyze each and every one of the web pages of your domain, therefore you must always take it into account.
In addition, I would like to make it clear that pagespeed is not the same as loading speed, since the latter is the time in seconds that our page takes to load and the first is a value number from 0 to 100 that indicates the optimization level of the page you have at the time of loading.
Post title or H1. Always add the keyword in the title but at the same time try to introduce more word combinations and fundamentally, avoid the mistake of using the same title that we have used in the Meta Title.
Consistent and consistent labeling (H1..H6). Add the keyword partially and completely in the different subtitles or headings that we are going to use in the content, and always remember the importance of being able to use synonyms.
Plane text. Always add the keyword in the first 100 words and at the end of the content, and depending on its length we will be able to add it some more time in the central part of it.
User experience (time spent per user, number of pages viewed, bounce rate and CTR). A key factor that is becoming more and more important, and which at the same time refers to the experience that users have when they browse our web portal, but of course, we need to get or drive traffic for this experience to occur.
If we are able to drive quality traffic and that they are truly interested in the content, this experience will logically help to position the content.
Quality content and value. We have to publish content that truly responds to what users are demanding in the Google search engine, but at the same time we must always try to do so while providing a lot of value.
Easy and user-friendly content format. Unfortunately the user is reading less and less, this is a fact and a reality today, therefore we must know how to format the content that is simple for the entire spectrum of users, therefore avoid long paragraphs or very flat content .
Internal links and url address format. Internal backlinks are very important mainly for 2 reasons; because they convey authority and because they convey traffic.
Another aspect that we must assess is to always use friendly urls, and there is always the debate of whether to use short or long urls, so I ask you, which do you think short or long urls work better?
Freshness. The content update is very “cool” to Mr. Google therefore we must know how to use this to boost and scale in our seo.
Authority for me is one of the most important SEO pillars and an essential factor to boost your seo and your visibility in the Google search engine.
If we start from a newly created project, something we must know is that a link building strategy can help us a lot for our project, but this is not something that we should always do to all projects, since we must value each project of separate form to make the best decisions.
Imagine if the site has a Google Penguin penalty, then do you think there is any point in link building? I already give you the solution, it does not make any sense, therefore do not be in a hurry and always make the best decisions for your project.
Tips to increase the authority of your website
Creating a consistent web page structure. You do not have to worry excessively about the structure of a web portal in its initial stage, even for example we could start with a blog without establishing a single category, but what you should be clear about is which pages you intend to position and so on. establish a first level that we can intertwine and create relationships between different important pages of our web portal such as the home page or also known as home.
What does not make any sense is to mount the house on the roof, I understand your web portal by home, and establish a structure that is too large, without taking into account that we may not have content to feed them properly.
Generating content of great value. The content that is written thinking of adding value and practical knowledge to the user has many ballots to receive links that increase its authority.
Let's say that the objective of creating quality and value content should be a premise for any self-respecting web page or Internet business, and with this promotional content is abandoned because it will not completely serve you to better position your web portal.
Getting quality links. This is perhaps the action in which we are most obsessed, since we are always looking for and capturing the happy links, and this is so because obtaining links from websites with great authority and of our same theme is going to be the best way to obtain increase domain authority.
The best thing is that you try to make a natural and point-to-point growth, and I say natural to say something because we already know that most of the actions to obtain these links take the action of a person or of our own action. But do keep in mind to gradually get links and little by little, do not be in a hurry lest Google Penguin get angry with you.
Proactive attitude in Social Networks. Something that I discovered as my social community grew was that there were many bloggers who mentioned me in their posts with the aim that it will help them to share on social networks and thus spread them, and of course that means that if I can have influence In social networks such as Facebook, Twitter and Linkedin, could I attract links to my web portal in a totally natural way? Now it is totally natural and we also know it as linkbaiting. Okay, I forgot a little technicality, but I promise not many more will escape! 😉
The internal backlinks. Internal backlinks have great potential when it comes to driving our internal link juice to those pages that for us are the stars of our website.
How do we do it?
It is very important that we have a good internal link and we think a good link between the pages that we want to position, and we also know how to take advantage of those old articles that have a lot of link juice and we can transmit it to new pages or challenges that we want to take to the top of Google, but bear in mind something, if you do this I would recommend that you add to that page at least 10% or 15% more content to ensure that Google will update the new page and detect the new internal link that we have added.
Networking. Creating relationships with other professionals in the sector can provide you with future mentions and links in the future, but doing quality networking takes a great investment of time, but believe me when I tell you that it can be one of the best investments you can make in digital marketing.
Ask for a moment, How much time do you spend a day talking to other professionals? I spend 1 to 2 hours every day, so what are you waiting for to start doing quality netwrking.
Why not go one step further than just creating professional relationships with other bloggers and creating real friendships? Real friends who call you at Christmas or who meet you on vacation, I am lucky to have discovered, thanks to Marketing, a large number of great people with whom a great friendship unites me, people with whom I have grown so much on a personal level as a professional, and of whom I feel very proud of the friendship we have.
But this friendship is looking for something in return, right?
When you are a friend of someone, it does not cost completely anything to help and spread an action, course or whatever, the difficult thing is that this connection is generated over time in a natural way, the best thing so that it happens that there are many moments, this way it will surely be more easy.
Traffic and User Experience
We come to the last SEO pillar and something that we must know to exploit to squeeze its full potential. The truth is that Google is reducing the impact of other more classic factors to give them to other factors that measure how the user experience that visits our page is, a priori we can think that this change may seem logical, since it is giving more prominence to what users think about written content, but logically it is also susceptible to black SEO techniques that emulate this experience through visits and users that do not exist.
In this chapter I will focus on the first, since I am not going to talk about Black SEO.
✓ Align your goals with those of the search engine.
✓ The search engine always tries to find the content that meets the user's need.
✓ If your content responds to the needs or interests of users, Google will give you qualified visits.
✓ Google only cares about the user.
Focus on the user ... Google already does
How the user experience is measured
The 3 most determining factors that Google takes into account the most are:
Permanence on the page. If users who visit a web page stay a long time, that is, they stay several minutes, that sends positive signals that the search engine perceives that it is useful, interesting and quality content.
Bounce Rate. It is the number of visits that access a web page and leave before a certain time without having performed an action on the page such as clicking on an internal link.
We must try to reduce the bounce rate to the maximum since it is a clear indicator that will indicate whether the user experience is good or not.
CTR. One of the most important for SEO and that represents the number of clicks that a result has in the SERPs for every 100 impressions.
A high CTR would indicate that the result is relevant to users.
We can see this data in Search Console (Google Webmaster Tools).
Trick to find long tail niches and get a lot of traffic for your blog
With this trick you will be able to position a blog in Google in hundreds of keywords, and sometimes without little effort because you will be able to find niches with low competition and a lot of traffic that will allow you to give greater visibility to your blog and your brand.
But analyze well how I show you in the video if it really is an accessible niche for your project or not, we must always have a realistic work vision in order to take a step forward in the right direction.
You can learn a lot by analyzing the best positioned pages for a very specific niche, therefore before we start doing anything we will thoroughly analyze the niche and get as much information as possible.
- Long tail niche search.
- Analysis of the content and complexity of the niche.
- Add the selected topics to the editorial calendar.
- Design a plan to position your blog in those niches.
If you think that just by publishing posts on your blog and sharing it on social networks you will position yourself in Google, you are very wrong, you need to design a strategy that I tell you below to get a blog position in Google.
Truly valuable content
Write truly valuable and user-oriented content that could become a brand's advocate or customer in the future.
The commercial or promotional content of a brand is useless, well yes, it is for one thing, to waste time and money in an absurd way.
Analyze well what is the user profile that you would be interested in attracting to talk with him, and bring him closer to your brand.
Curiosity: It is totally false that the longer content will position better in Google, the content always has to give the best response to the user, therefore I propose right now that you search in google for the word "calculator" and analyze the text content of the three first positions surprised?
You need to get valuable incoming links
Perform a complete analysis in Excel of the best blogs in your sector, taking into account only two criteria (domain authority and web traffic), but why do we do this analysis? Very simple, the idea is to publish posts as a guest blogger and link the content that we are going to position.
Remember that depending on the publication guidelines of each blog, you will be able to add 1 to 3 dofollow links, even when the normal thing is generally 2.
To analyze the traffic I suggest you analyze it with a free tool similarweb, and for authority use the amplitude mozbar.
Curiosity: Not all links transmit the same strength or link juice, and that transmission can take 10 to 12 weeks to occur, so don't be in a rush to get results. I suggest that you also get links to the articles that you publish as a guest because this will increase the page authority and thus obtain a greater transmission of link juice.
Optimizes the structure and form of the content very well
I always recommend using an inverted pyramid content format, where we always put the most important content at the beginning of it, and the least relevant at the end.
It is very important that you add content that helps retain users on that page and thereby improve the experience, such as images, infographics and videos.
It is also very important that you optimize the SEO on page of this content.
Here I analyze 5 success stories of SEO on Page.
Make the most of the potential of social media
Social networks are not an SEO factor nor do they directly intervene to improve the SEO of a blog on Google, but they do indirectly, do you know how? It's very easy, I'll explain it to you below.
Social networks allow you to bring quality and segmented traffic to a blog, so it can be an excellent way to position a blog on Google by capturing quality traffic and the experience of these users on the blog.
But to achieve this, do not think that this is going to happen only by publishing your content on social networks, but what it is about is that you design a social media plan, where one of your priorities is to talk with users related to the content that we are developing and networking with other professionals in the sector.
In your hand is getting social networks to help you improve your SEO in google and also to get monetized and commercialize more, yes I said commercialize, a word that we thought was a taboo in social networks, but it is not, but we must know how we can do it correctly.
The importance of Quality networking
If you are looking to position a blog in Google, you must connect with other professionals in your sector and determine strong and lasting relationships, because this will help you improve and amplify the results of all your marketing strategies, including SEO as well.
My blog has managed to position itself in more than 100,000 keywords thanks to many professional bloggers who mention my article in their posts, therefore many thanks to all of you who have ever mentioned an article from the Marketing and Web blog.
Allow other bloggers to post on your blog
More than 30 great professionals have already passed through my blog who have spread very good blog posts and who are part of the Marketing and Web family and who have helped me to grow my blog and fundamentally to make my blog have content from more quality and variety, so do not think about it and start allowing the guest blogging or the blogging invite, which is what I do, which is nothing more than inviting professional friends with whom I have a previous relationship.
If you decide to do it, I suggest that you create some rules or guidelines for blog publishing, that will avoid problems in the future and that the content is presented as you intend.
Editorial organization and calendar
Developing an editorial calendar for a blog with a view to a minimum of 3 months is key to positioning a blog in Google, therefore do not be lazy and start from the beginning on the right foot and dedicate a few hours to create your blog editorial calendar.
Conclusions to position a blog in Google
I hope these tips help you and serve as a guide on how to position a blog in Google, think that no project works in the short term and running a blog needs at least 2 years.
The goal is always to attract quality traffic, for which we must know the user profile we want to attract and know what content they are demanding.
Do not forget the potential of social networks to converse with thousands or hundreds of users and to network with other professionals.
Positioning a blog in google is not easy, nobody tells you otherwise, more than 90% of blogs do not exceed the first year of life, therefore do not be discouraged in the search to pursue your dream of having or living from a blog because it is feasible.
I have tried to gather a great cast of professors in each of the 6 modules that this digital marketing master has, who will train you with proven and practical experiences with the aim that you can apply them to all your future projects.
From minute 0 you will be able to start working on a professional project that will become your final master's project at the end of the course, and for this you will have the help of these great professionals and individual and collective mentoring sessions.