I want to go out on Google first
You are in the best place. Many of our clients in Chile know how important digital presence is today. Despite this, understand how to obtain recurring organic traffic for our website (and therefore more inquiries and sales), it can be somewhat more tedious. We are the seo agency suitable for your project.
It all starts with what is known as SEO audit. Here we seek to answer some questions such as: Does our website load at the appropriate loading speed? How are we compared to other websites in Chile? Is the content excellent? Does it satisfy the user's search need?
With this clear, we begin planning the improvements to be made. It is important to act on a cost-benefit basis, so as not to waste time on tasks that add little value and consume a lot of time.
The implementation of improvements involves tasks such as: External linking, text creation, image compression, expanding web functions, general redesign, etc. Each case is unique and requires specific tasks.
Once this is done, we can achieve improvements, in many cases, immediate. Achieving substantial and permanent traffic increases. Although the competition in Biobío is high, optimizing your website is always worth it and more than compensates.
Organic positioning: Elements
Keywords are search terms commonly used by users. For this, Google uses more than 210 variables to evaluate what content is best for the user when faced with a specific search. One of them is the presence of keywords in the content.
Content targeting user search intent is one way to drive more organic traffic and rank for new keywords.
Another of the variables used by Google to determine the positioning of a website is the user experience. All interactions of users who enter our page are recorded daily and compared with the websites of the competition. If our website loads late (due to hosting), or is too heavy (uncompressed images), it may cause the user to leave our website without making any interaction. This is why we have to closely monitor quite a few metrics, such as rebound, to specify the source of the problem.
Does your content respond correctly to the user's search intention? If we search for "flu vaccine", what result would we expect on Google? A vaccination center or the history of vaccines for the disease? This type of analysis we must do for all our content. With this in mind, we will be able to craft content that attracts qualified traffic.
The number of websites pointing to your website is an element that Google considers when positioning your website. This implies transmission of authority. If the domains are from the same niche as your website, and in turn have authority (because they have received quality links), your website should achieve better positioning than a website with a poor link profile.
Google has a tracking "budget" for each domain. This is so, since it must monitor the millions of websites on the network and therefore must distribute its analysis capacity. What impact does it have on SEO? If our website allows indexing pages without content (such as tag pages, or category pages, or simply posts that never had visits), we will be wasting the opportunity for Google to crawl the pages with content that we are interested in positioning.
For a long time, Google has taken indicators on social networks to estimate the reliability of a certain website. Having articles from our website that are shared by dozens of people on Facebook are a great thermometer for the Google search engine and it is likely that it will increase our organic positioning for that page, or that it will position it for new Keywords.
Life puts everyone in their place, and if you do SEO, it will surely put you a little higher. Never forget that the 2nd page of Google is the coward's refuge.
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The best positioning of your website will allow you to achieve stable and lasting traffic over time
Obtaining quality visits will allow you to increase inquiries and sales of your business
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Everything will depend on the sector or niche, then it will also depend on the competition in each specific keyword. The truth is that when the competition is low, it is possible to achieve excellent results in a few hours. In those sectors or keywords with high competition, the results can take several months.
We understand the need for tangible results as soon as possible. Due to this we study all the opportunities there are to generate traffic and inquiries as soon as possible.
It is possible to position organically with any type of website. From personal blogs, corporate websites to E-commerce. Based on technical adjustments and content creation, we seek to get traffic for any sector.
SEO copywriting is a way of writing that takes into account the keyword you want to position.
Through SEO tools, all the words and terms related to the keyword covered by the topic of the post are taken into account.
Then, they are used within the text strategically, taking into account elements such as titles, links to other page / s, adding images with relevant tags, bold text, etc.
The Local SEO is a compendium of techniques aimed at increasing the visibility of a web page or eCommerce in Google searches, taking into account the geographical location of the user who performs the search. For example, let's say you have a business in Greater Concepcion. You will be interested in positioning yourself for the keyword «Your product» + Gran Concepción (or neighborhoods within that zone). More and more Chilean companies are demanding this service.
It is possible to work the content of your website to achieve that specific positioning in the Chilean market.