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If what you need is to know a little more about how to invest in gold and not fail in the attempt, you must finish reading this post, experts in the field know that investing in gold is a safe bet Because its value is never devalued, having as the only thing against having to take care of the gold in the banks or protect it in safes.

At the same time, when investing there are many different ways to do itTherefore, the investor finds his own formula on the way to get the most advantage when investing in gold.

Financial organizations, national governments and investors With great purchasing power, they tend to prefer to buy physical gold, whether in bullion or in coins, but there is always the latent risk of being stolen. Another less risky method is through Deposit certificates since it is not necessary to store it physically. With these methods, the investor acquires ownership of the gold for which you have paid without having to physically possess it.

The keys to investing in gold are mainly:

  • The term
  • The storage
  • Liquidity
  • Purchase prices

With how volatile the economy has become lately and the red numbers dominating the stock exchanges around the world, In addition to the returns on fixed income at testimonial levels, gold acts as an economic safe haven and security in return.

Gold price rises around 15% since the beginning of the year and has surpassed the incredible level of 1,200 dollars an ounce.

For seasoned investors, it is not just a quintessential traditional option to protect your capital; but it also serves as very useful mechanism to diversify investments, now that there is a moment of great uncertainty, gold is a great option because it has no correlation with the price of stocks or bonds.


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More than just expectations of revaluation in short periods of time and its strategic value for the financial world, individual investors who are dedicated to invest in this sector, They have a large number of opportunities to select how to invest in gold.

To select the best option, the the keys to success are in liquidity, term, costs storage, custody of the metal, volume to buy, commissions and points of purchase and sale.

Purchase of physical gold.

It is the option most used by individual investors worldwide. Experts recommend obtaining physical gold to those who buy long-term quantities. One of the main drawbacks is purchase cost, storage cost and protection, but there are companies specialized in these branches that make it possible to considerably reduce expenses.

Apmex, Auvesta or Lingoro are some of the most recognized precious metal selling companies in the industry, enabling private investors to create a Physical and secure gold deposit.

Many of these companies enable you transfer or sell the gold anywhere in the world and at any time for amounts starting from one gram, which guarantees the security of the liquidity that you will have invested.

These private companies also provide solutions to Metal storage problem.
The big gold sellers They have established agreements and treaties with multinationals such as North American Brinks that offer competitive costs to specifically negotiate.

The exchange-traded fund


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Or exchange-traded funds are the other possible alternative to trading gold.

Through these ETFs, companies use the metal as an underlying, replicating its behavior. The Ultimately, ETFs are the best option to invest in gold in the short termand for those who prefer to protect their investment when stock and bond prices drop. These guarantee total transparency and avoid the investment and administration to buy physical gold, as well as for its protection and storage. Some of the most recognized companies that do this type of option, they are ZKB Gold and SPDR Gold shares.

Investment funds

Although the link it has with the current price of the yellow metal is somewhat high, it is very far from the levels of risk that the physical purchase of it entails. These products are intended for invest in companies engaged in the gold mining business, Therefore, the evolution of these also depends on external factors, an example of which is the location of the mines where it is intended to extract or the quality of management. Therefore, it is a more speculative alternative, but with well-paid earnings.

Certificates and guarantees

For those more advanced and experienced investors. They find each other certificates and guarantees. These certificates are products listed on the stock exchange that replicate the price of a raw material. In the Madrid Stock Exchange, as an example, a Société Générale product is always marketed with reference to the troy ounce of gold, the international measure to fix the market price of gold. On the other hand, we have warrants, which allow you to operate with leverage.

Tips for buying gold


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The most important thing to buy gold is to make sure that its purity is good, considering that 999 is the maximum and, in the case of being a bullion, that it has a brand recognized throughout the world, such as SEmpsaSilver Jewelry, the only Spanish reference that has the international certificate of the sale of gold bars.

It is also extremely important to get the invoice, since at the same time it is mandatory by legal means, it is the only way to know the origin of the metal. At the same time, it is highly recommended that in the case of ingots they have a company certificate who has manufactured it where the weight, the legislation, the brand, the identification number and the date of manufacture are indicated.

Regarding weight, it is also necessary to always bear in mind that, the greater the amount, the less it usually is. pay for every gram of gold, so it is highly recommended to buy bars of 100, 500 or 1,000 grams.

Buy coins

As initial data the coins acquire their total value with the sum of 2 values; the value of the metal they contain, be it gold or silver, and the numismatic value they possess. Coins of high quality or historical importance, have a high percentage of numismatic value, which makes them an inappropriate option for a new investor, these are generally acquired by collectors or connoisseurs of the subject.

To make the purchase successfully, you must contact specialized sellersOn the one hand, these operations are generally expensive, since in general, the minting of the coin is also charged. And it is very easy, for a seller with little ethics, of whom there are generally many in this field, to trade coins with the reduced quantity of gold without the buyer realizing it.


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For this situation it is essential that the buyer is aware that the Troy ounce equals 31.10 grams of fine gold and that it pays the seller for the gold that the coin carries, not for its gross weight.

The safest option when it consists of investing in gold coins is the Krugerrand of South Africa, which weighs 33 grams and has 31.10 of fine gold which has been a low loss investment.

Other recommended coins, both for their purity and for their value in the market, would be the Chinese coin called Panda, the North American Eagle, the Canadian Maple, the Australian lunar calendar, the Mexican Centennial, the Austrian Philharmonic or the English Britannia, and that are traded at prices similar to gold and are carried out for mint from the respective countries of minting with a guarantee of authenticity.

Future gold

Between the advantages offered by gold towards the economic future is that the differential between buying and selling it is very low. The price at which we can buy gold is slightly higher than the price at which we can sell it. The smaller the difference, the time to buy or trade gold you have purchased.

This tool is used by short-term traders. It is complicated to master and you have to be very aware of the dates of the exercises, the expiration dates and the spontaneous changes in the exchange currency.

Investment funds that invest in shares of mining companies:

This is believed to be the the best option for a private investor who wants to get into the gold business, due to the low initial investment required. Despite this, you must know how to select the right time to enter and exit. It is not a simple investment because these types of companies last for short periods and have very high volatility in their results and prices.

These types of funds are riskier than a conventional investment fund which is invest in the IBEX 35 or the Eurostoxx 50, as an example. In addition, it must be taken into account that in these funds there is a risk of exchange rate volatility that we can use in our favor or against us.

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