A copywriter is a copywriter, who is paid to write a text, that is, articles used to market products and / or services. This includes things like:
- Sales Pages
- Email funnels
- Landing pages
- Blog posts / articles
- Social media posts
- white papers
- Case studies
Despite the name, copywriters are more than just writers. They are writers, vendors, and behavioral psychologists all rolled into one. To be a good copywriter, you must learn to master all of those elements.
Fortunately, it's easy to start getting the experience you need.
The two ways: independent and internal
There are two ways to start gaining experience as a copywriter:
- Hired. Working for a company or marketing agency.
- Freelancer. Working as a freelance copywriter (also known as being your own boss).
And both have their pros and cons.
|Pros HIRED||Disadvantages HIRED|
|Stable income and benefits||They pay you the same even if your work generates millions|
|Mentoring if you work with an experienced copywriter||You have to deal with office life (travel, traffic, etc.)|
|Work for big brands and contracts||You may have to write for brands and projects you are not passionate about|
|Hone advertising copywriting skills faster as you have consistent work and mentoring||You have to work A LOT. This means stress and nights at the agency to complete the deadlines.|
Copywriting as Freenlacer
|FREELANCE PROS||CONS OF FREELANCE|
|Be your own boss||It can be difficult to stay motivated without anyone controlling you|
|Choose your own schedules, projects and rates.||Unstable income, including lean periods in which very little work comes in. You may have to accept jobs you don't like|
|Work from home, which means you won't have to worry about being late for work and paddling across the silver river||The learning curve is steeper.|
|Hustle aside. This means you don't have to give up the stability of your full-time job.||Go crazy after not leaving your house for weeks|
The art of writing (and doing it well) is one that you will learn with experience, so you may not be good if you start at the beginning.
Step 1: define your niche
Before you start looking for clients, before you start putting the pen on paper (or your fingers on the keyboard?), Before you do anything, you must first define your niche.
This is the specific area and audience you will be targeting as a copywriter.
"But why would I want to limit myself? Wouldn't I get more work if I opened up to more people?
It is paradoxical, but in reality you will be able to find more work and earn more if you reduce your audience and increase specialization.
Imagine that there are two fitness trainers. Which do you think has more business?
- The coach who says it will help anyone feel and look better
- The trainer who only works with middle-aged men to get abs
The answer is the second! That's because that coach is specialized . He knows who his clients are and offers a clear goal: getting six pack abs. As such, it will attract more customers.
First, think about what role you want to play, and there are plenty of them.
- Emails / sales funnels
- Social media / community management
- Search Engine Optimization (SEO)
- Blog posts / articles
- Video / podcast scripts
There is no correct answer here. The important thing is to choose what is interesting for you and start. And you can always change it later if it's not the right one.
These will be your possible clients. Ask yourself:
- What industry are they in?
- What are your services?
- How do they currently use the copy?
Here we recommend using tools to do keyword research. In our blog we have made an in-depth guide to use Semrush.
Once you have the answer to those questions, you can get to your role at the base.
Here are some examples:
- SaaS business email funnel ad copywriter
- Social media manager for non-profit organizations
- Blog posts for websites personal finance
Once you know how you want to get closer to your writing bustle, it's time to find your first clients.
Step 2: find your customer
Finding clients can be a little intimidating, especially when you're new.
Fortunately, once you find your first customers, the process becomes MUCH simpler since they are likely to refer you to their network (more on that later).
There are many different ways to find your first customer. And you already have many different platforms to find work as a copywriter.
Our agency also provides this service and solves the simplest unknown ...Do I need copywriting?
- Are you a graphic designer? Find a Facebook group of small business owners who need your services.
- Are you a writer for a niche industry? Start answering questions about Quora regarding your niche.
- Maybe you are a video editor. Find online groups for bloggers looking to expand their multimedia content.
Start going to these places and adding value. Not only that, but you should constantly. I am talking there every day for AT LEAST one hour a day.
By engaging and delivering immense value, you will build an organic customer network and build a strong reputation.
Step 3: know what to charge
This is the part where most freelance copywriters stumble. That is because there is no official fee for their services.
However, like many freelance things, you should remember not to worry too much about it when it starts.
In fact, you can even work for FREE if you do it strategically.
Some good examples when it's okay to work for free:
- You are creating a job portfolio that you can show future paying customers
- You want to connect with companies you admire
- The person you want to work for is well connected. And if you do a good job, they will connect you with other people
- You already have a full-time job, so you can afford to trade time for experience
To help, we have three different pricing models that you can use to base your rates on:
- Hourly. Set an hourly rate and a customer will pay you per hour. The benefit for the client is that they mitigate their risk, since they can stop paying when they want if they are not satisfied. It also prevents clients from accumulating work without paying you.
- By project You will know exactly what they pay you for a complete project, with more concrete deliveries for the client. This method is good because when you are done with the project, you will be done. Therefore, you may be paid more than your hourly rate. However, there is a risk that the client will add more work to the project as it progresses, so communication about what a 'project' involves is important.
- Commission / bonus. This payment model can work in tandem with all the others and can provide a healthy incentive for you to do your job. For example, if your customer promises you a $ 1,000 bonus for reaching X amount of leads with your landing pages.
However, once you have obtained your first three customers, you can move on to different pricing models.
And when it comes to how much you should charge exactly, there is no one right answer.
Step 4: scale
Climbing means increasing the writing bustle to earn more and get more customers.
And the best way to do it is through referrals. These are leads that you get from existing customers.
When your current client refers your copywriting services to another company, that's a reference.
They are incredibly valuable for a few reasons:
- You can increase your prices when you get a referral. The referring client has automatically added value to their work by recommending it. That means you can charge more for your work.
- You get better clients. When you charge more, you'll start attracting high-quality customers who can afford it. They are also much less likely to waste their time if they pay you a higher dollar. It is a victory everywhere.