The two essential and unique supports to achieve a good positioning on the Internet are SEO On Page and SEO Off Page. But, did you know that there is, indirectly, a formula to reach your target audience and get more sales?
Having optimized social networks where you see it necessary to have a presence is key, since Google will associate them with the brand. When this happens, Google will index your content and profiles, which will mean more traffic to your website and more chances of conversions.
This means that Google will start showing on the first page, in addition to the website, the social media profiles that you have created. And how do you think this will influence your brand positioning? That is what I will try to explain to you next, how social networks can help your SEO positioning.
What is Social SEO?
It is an online marketing strategy that encompasses SEO positioning and social channels, in order to attract traffic, build trust and convert them into customers.
It is clear that to attract that audience, there must first be content within the brand's website, which is optimized, and then spread it through those social networks where you have a presence.
In other words, based on optimized content, the aim is to impact the audience, generating engagement; what makes the brand gain notoriety and reliability.
Therefore, in this strategy we must take into account all these factors in this order:
- Relevant and quality content.
- Optimized content.
- Dissemination through social networks and email marketing.
➽ Advantages of Social SEO
Among the main advantages of Social SEO we can mention:
- Increase the online visibility of the brand in search engines.
- It attracts a higher volume of qualified traffic to the website.
- The authority of the website (DA) increases.
- The brand acquires more prestige.
SEO in social networks: Can it help you position yourself?
Google and other search engines analyze the contents of a website in detail in order to choose which contents go before others.
In the event that this is the case, Google will value that this content is useful and relevant for the user. So the more users click on the link in that post that redirects to your blog, Google will appreciate that you have authority and will link it to your website. So Google orders the results in its system.
The answer to the question of whether social networks help to position a website is that they do not directly, but they do help to enhance visibility in search engines. So we can say that social networks indirectly influence positioning.
How to improve your SEO positioning in social networks
Getting many interactions and clicks on your social media posts to your blog or site will make Google perceive that you have brand authority. Thus, you will get the SEO of your website to improve, even indirectly.
And what to do to continue increasing that brand authority? You should work on your social media profiles to get more reach and better engagement. I'll tell you how to properly apply a Social SEO strategy with these tips:
➽ Have a presence on the networks where your audience is
There is no use creating a profile on Pinterest if your target audience is not there. It is true that this social network is very visual, that is why there are certain sectors that succeed more than others, such as fashion, crafts, DYI, food and drink, advertising, design, marketing, home or decoration.
As with Pinterest, it happens on other social networks. Therefore, I recommend that you:
- Find out where your target is.
- Only have a presence where your audience is.
➽ Optimize your profiles
After detecting the most powerful social networks for your business, you should create the company profile or account, also thinking about what strategy to follow to connect with your followers.
➽ Invest in advertising
Another thing that you should not overlook is investing in paid advertising on social networks. Organic work is important, but if we combine it with paid campaigns, it will be an even bigger injection.
Undoubtedly, the ads on social networks, thanks to Google cookies, impact the user and this increases the chances of reach, traffic and conversions.
➽ Use a blog to attract visitors
As we have said before, quality content must come from the website or blog of the brand in question. And this must be optimized with keywords and long tails words; in addition to optimizing the URL, the title, H1 and H2, among others.
In the same way that it is advisable to share it on networks to spread it and obtain more reach, social networks must redirect the user to the blog also to make Google understand that this content is useful. And this is how Google will give you authority.
➽ Add social media buttons on your blog and web
To make things easier for users, we must place social media buttons on your blog, within each article. So users can share the publications from their profiles.
eye! Analyze well where to place those buttons so as not to disturb the user in their reading.
➽ Study social behavior
Lean on your editorial calendar to plan the content you want to share on your social networks. This will help you establish consistent brand communication
After programming and disseminating your content, take some time to analyze what your community shares the most, what type of content it is, how they interact (with likes, shares, with mentions ...) or who are the pre-writers of your brand, those who are always supporting you.
Finally, as in any other strategy, you have to measure the results and check what worked for you and what didn't.
It is important that if something did not work for you, you do not see it as a defeat. On the contrary, it is an opportunity to detect errors, make improvements and readjust your strategy, always with the focus on your objectives.
Social networks are a strong point to boost the SEO of your website, since thanks to them you will get qualified traffic, which translates into more conversions.
But do not forget that Social SEO is a strategy with which results are obtained in the medium and long term, where you need to combine the knowledge of an expert in positioning and that of a Community Manager. It is a joint effort where if one fails, so does the plan.
Are you aware of the importance of Social SEO to enhance the positioning of your business? What other actions do you consider important to improve visibility in networks?