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How much does it cost to create a website or ecommerce? Well it depends ... It depends on whether a custom design or template is required, whether it needs custom programming or works through plugins or whether, for example, it is Woocommerce vs Shopify (among other things).

And, in addition to knowing the price of developing a website, when it comes to eCommerce, specific questions arise such as “is Woocommerce or Shopify better?”, Because thanks to dropshipping Shopify has really become very popular in recent times.

How much does it cost to make a website or online store is the eternal question that many companies and professionals find themselves with before venturing to position their brands on the Internet, since the answer they always get is "it depends". No more.

Today we are going to get into this swampy terrain so that you can get an approximate idea of how much it costs to make a professional website for a company, freelance or ecommerce business and, thus, get to it yourself.

How much does the design of a website or ecommerce cost?

If discovering how much it costs to make a professional or ecommerce website for a company is a challenge, it is not because independent designers, programmers, small or large marketing agencies have gotten the hang of it, but because before asking 'how much 'you have to specify' the what '.

And why do we say this? Because, just to start, there are tons of types of web pages that adapt to some needs or others.

For example, web development for a hotel or ecommerce with a long catalog of products does not involve the same work and cost as designing a personal blog.

It depends, yes, it depends ... if what you want is to set up a static website with a shabby and old-fashioned template (which your friend on duty can do for free) or create a website that gives your brand a presence:

  • Content management functions.
  • Elaborate design.
  • Multi language.
  • User registration and access.
  • Shopping cart.

How to check how much it costs to create a web page?

If you are looking to launch your business and check the price of a website, it is very possible that a priori you have no idea about the process for it and you cannot answer many of these questions.

But if you inform yourself a little before asking for a quote and answer (at least) some of them, you will be making it easier for them to give you a tighter budget:

  • Do you need a completely new website or do you want to redesign the one you already have?
  • Do you need to buy a domain or hire a Hosting service?
  • Do you only need the design or also the programming?
  • Do you want to reduce costs with a CMS like WordPress, Drupal or Shopif? Or do you need custom programming?
  • Do you have any idea about the result you want or a website for reference?
  • Do you already have the content or do you need to update it frequently?
  • How many pages and functionalities do you want your website to have? Will it be just a single page landing page?
  • Is it an ecommerce to sell physical products? How many products is it?

➽ Types of website for online businesses

In short, to know how much it costs to make a professional website for your company or online business that sells physical products, you have to first determine what type of page you need.

It is likely that you do not know exactly what it is that suits your needs, and that the agency you decide to work with will help guide you. Even so, surely your idea fits into one of the types of web page out there. Knowing this will help you when you see how much it costs to design a web page:

  • Corporate or presentation website: Among business web pages, this is the most common type. It includes a section about the company and the team that works in it, describes what the company does, what products or services it offers, where it is located and what customers it has.
  • Landing page: This type of landing web pages are aimed at lead capture campaigns. They are websites that the user reaches after having clicked on an online advertising campaign. Here a specific service or product is promoted and user data and other types of action expected of them are requested.
  • Online catalog of services: It is very similar to the corporate website but includes detailed information on each and every one of the services offered. Users can contract the services here or contact the company. It is usually a more complete website than the corporate one.
  • eCommerce: An online store where users have access to buy products. It can be just an eCommerce or also include a part of the corporate website that describes the company. These are usually created with WordPress and plugins for Woocommerce, to add all the products you offer and configure the internal pages.

Note: One of the main advantages of working with Woocommerce is that it is a totally free CMS that, in addition, offers us a large repository of plugins (many free). However, there are other aspects that give Shopify an advantage, such as ease of use or hosting on your own server.

  • Creative portfolio: It is for freelancers or design agencies especially, although today there are many other creative profiles that use this type of page. It serves to promote the work done and work on networking.
  • Corporate blog: Your company may already have a website and what you are looking for is a corporate blog with which to work on content strategy and SEO positioning.
  • Private areas: A site where certain users can access courses, subscriptions and other privileges that they want to have.

➽ Elements that define the price or cost of a simple website

In addition to thinking about the type of page you want, you also have to keep in mind what elements are going to be included when asking how much it costs to make a website for your company.

A corporate website with a couple of pages is not the same as one that includes social media widgets, a map or an interactive section. This is not the same as an eCommerce. How much does the design of a website with an online store cost? It can cost from € 2,500.

Let's see what basic elements should be included. Keep in mind that from here on the rest will be extras, and as such will have to be paid:

  • Menu: In order to access the different sections of the page, make it accessible and easy to understand.
  • Footer: With the legal information as a minimum. Sometimes links to social networks and a small sitemap are located here.
  • Slide or image gallery: Graphic content always attracts more users, having such a section will be very helpful.
  • Contact map: Today the widget with the Google Maps map is almost essential. It is useful for users to see where your business is and calculate its route.
  • Content: With all the information you want to give to users. Sometimes the importance of copy is not given, but it goes hand in hand with design to guide and persuade your client towards the purchase.
  • Space for promotions: It is likely that from time to time you want to put a promotional banner or launch an offer. It is good to have a space for it.
  • Contact Form: Indispensable for users to contact you and to get leads.

This is the basic one to start with. From here, there is a wide range of possibilities in the form of widgets or plugins, even custom programming, but keep in mind that this will increase the price of your website.

Is it possible to launch your website or online store for € 200?

If we take the euro as the reference currency, it is possible that you will find cheap services that promise miracles for € 200, or for much less!

Of course, you know, cheap is expensive, and if you do not end up paying it in terms of loss of online reputation, you may have to contract a maintenance service with whoever developed the web for you, which in the long run multiplies exponentially the initial cost.

How much does it cost to maintain a website? Web maintenance is important to carry out security updates, add-ons and integrations or even make changes to the web page to implement new content. This can usually be hired per month or annually (it is more profitable than counting it as a punctual service, which usually costs between € 20 and € 50 per hour).

Another important question to ask yourself is whether your target audience is in another country. If so, you will need to translate your website or implement a multi-language plugin. And how much does it cost to translate a web page? It usually ranges from € 0.04 to € 0.08 / word.

More about how much a website design costs

If your budget to make a website is tight and you are looking for something below € 450, it is clear that you will not be able to opt for too many features or too elaborate a design.

But how much does it cost to have a simple web page designed for you? Graphic design can be around € 250 and web design € 800-900.

Although it is possible to get a standard website with some basic characteristics such as the following:

  • Development with standard CMS (type WordPress, Drupal or Shopify).
  • Responsive design.
  • Contact form, cookie policy and links to social networks.
  • Blog.
  • Content management (although limited).

However, to achieve significantly increase sales through the Internet, you will need to get a self-managing website worthy of representing your brand, product or service and, therefore, adapt your budget and hire additional services such as the following:

1. Acquisition of domain and web hosting

Although you can get a domain and host it on a free site, this has limitations in terms of options and storage capacity. Surely you wonder how much a domain for a web page costs ... The truth is that it can cost from € 10 a year. It's worth it, right?

WordPress is one of the economic reference CMS, since it offers many facilities both to register or buy a domain (with or without the tag, and to contract or not its Hosting service.

Given that their paid templates (and even the free ones) include many design tools, it is vital to hire a quality hosting service that supports all its functionalities and avoids web crashes (approximate annual cost of € 80-100).

2. Design and custom programming

Although the hiring of these services is the main cause of the increase in the final budget, in the long run these initial costs translate into a higher return on investment.

A web page, if created from a template, costs around 800 euros. But if you need to modify some programming or design on that template, the cost can exceed 1000 euros. In short, these are some guide prices, according to the needs of each project:

  • A website with functionalities (external apps or private area): Starting at € 2,500.
  • Basic eCommerce (without uploading the product catalog to the web): Starting at € 2,500.
  • Web 100% to your measure (made from scratch with programming): From € 5,000.

3. Other services

Other additional services that you may need after having your website ready are:

  • The web maintenance.
  • Advanced functionalities.
  • Rebranding or web redesign.
  • Content creation.
  • Multi languages.
  • SEO campaigns to improve your visibility on Google.
  • Payment gateway.

Additional services according to the cost of a website

If you want to commit to your web project and decide to invest in additional services to obtain a quality result (which will hardly be an investment of less than € 800), you will find yourself facing a great dilemma, since the range of budgets that you to offer is really broad.

The basic and additional costs of developing a website fluctuate from one country to another and, in addition, they can be higher if they provide added value, such as:

  • Close and personalized service.
  • Advice and availability.
  • Punctuality in delivery times.

Due to the advantages of hiring a project freelancer, a large company can charge more for less. In this sense, the recommended equation is to hire:

  • Optional additional services: Without the need to contract, for example, a mandatory maintenance service.
  • Tangible value-added services: These must be real, and not in charge of covering the costs of the intermediaries of a large company.

Being big does not always mean providing the best quality.

How much does it cost to create a website in MadridNYC? MadridNYC's secret to retain its customers is none other than closeness and trust; since we take care of each project in detail, listening to the suggestions of each client throughout the process and adjusting the budget as much as possible, safeguarding quality.

Having said all this, the final great reflection arrived ...

How far do you want to go with your web project and what results do you hope to obtain? Are you aware of how much it costs to make a web page that fits your needs? 

R Marketing Digital