{"id":94544,"date":"2022-10-21T04:52:39","date_gmt":"2022-10-21T02:52:39","guid":{"rendered":"https:\/\/rmarketingdigital.com\/facebook\/%e2%ad%90-facebook-shops-para-facilitar-las-comprar-en-linea\/"},"modified":"2020-11-27T21:30:09","modified_gmt":"2020-11-28T00:30:09","slug":"%e2%ad%90-facebook-shops-para-facilitar-las-comprar-en-linea","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/de\/facebook\/%e2%ad%90-facebook-shops-para-facilitar-las-comprar-en-linea\/","title":{"rendered":"\u2b50 Facebook-Shops zur Erleichterung des Online-Shoppings"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/de\/facebook\/%e2%ad%90-facebook-shops-para-facilitar-las-comprar-en-linea\/#%C2%BFQue-es-Facebook-Shops\" >\u00bfQu\u00e9 es Facebook Shops?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/de\/facebook\/%e2%ad%90-facebook-shops-para-facilitar-las-comprar-en-linea\/#Las-tiendas-de-Facebook-son-gratuitas-y-faciles-de-crear\" >Las tiendas de Facebook son gratuitas y f\u00e1ciles de crear<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/de\/facebook\/%e2%ad%90-facebook-shops-para-facilitar-las-comprar-en-linea\/#%C2%BFNecesitas-ayuda\" >\u00bfNecesitas ayuda?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/de\/facebook\/%e2%ad%90-facebook-shops-para-facilitar-las-comprar-en-linea\/#%C2%BFCuando-puedo-comprar\" >\u00bfCu\u00e1ndo puedo comprar?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/de\/facebook\/%e2%ad%90-facebook-shops-para-facilitar-las-comprar-en-linea\/#%C2%BFQue-pasa-con-Instagram\" >\u00bfQu\u00e9 pasa con Instagram?<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\">\n<p>Primero, Facebook nos hizo m\u00e1s f\u00e1cil evitar las ventas de garaje con Marketplace. Ahora, introduce Facebook Shops, o las tiendas en Facebook, que se trata de comprar en peque\u00f1as empresas, muchas de las cuales est\u00e1n luchando en la recesi\u00f3n econ\u00f3mica sin precedentes precipitada por la pandemia de COVID-19.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-Facebook-Shops\"><\/span><span id=\"Que-es-Facebook-Shops\">\u00bfQu\u00e9 es Facebook Shops?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook Shops <em>(y su tienda gemela de Instagram)<\/em>, es una nueva plataforma que permite a las peque\u00f1as empresas establecer escaparates en sus p\u00e1ginas de Facebook Business donde pueden mostrar ofertas de productos. Los consumidores pueden navegar por las tiendas, guardar productos e incluso comprarlos.<\/p>\n<p>A menos que estas tiendas tengan habilitado el servicio de pago de Facebook, que se introdujo hace un a\u00f1o en Instagram, las tiendas de Facebook dirigir\u00e1n a los compradores al sitio web del vendedor. Si utilizan Checkout, Facebook generalmente cobra una tarifa del 5% por transacci\u00f3n, pero debido a los desaf\u00edos presentados por la crisis COVID-19, Facebook recientemente renunci\u00f3 a las tarifas de los vendedores hasta el 30\/06\/2020.<\/p>\n<p><img alt='facebook-shops-mark-suckerberg-1043462' loading=\"lazy\" class=\"aligncenter size-full wp-image-4750\" src='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/facebook-shops-mark-suckerberg-1043462.jpg' alt=\"facebook-shops-mark-suckerberg\" width='502' height='181' srcset='https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/facebook-shops-mark-suckerberg-1043462.jpg 502w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/facebook-shops-mark-suckerberg-1043462-300x108.jpg 300w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/facebook-shops-mark-suckerberg-1043462-16x6.jpg 16w, https:\/\/rmarketingdigital.com\/wp-content\/uploads\/2020\/11\/facebook-shops-mark-suckerberg-1043462-500x181.jpg 500w' sizes=\"auto, (max-width: 502px) 100vw, 502px\" title=\"Facebook presenta Facebook Shops para vender en linea 2\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Las-tiendas-de-Facebook-son-gratuitas-y-faciles-de-crear\"><\/span><span id=\"Las-tiendas-de-Facebook-son-gratuitas-y-faciles-de-crear\">Las tiendas de Facebook son gratuitas y f\u00e1ciles de crear<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cuando configures tu tienda, aparecer\u00e1 en tus cuentas de Facebook e Instagram para empezar y pronto en Messenger y WhatsApp tambi\u00e9n. Las tiendas son nativas y r\u00e1pidas, lo que significa que no cambian la aplicaci\u00f3n a un navegador web m\u00f3vil lento donde tienes que volver a ingresar tu tarjeta de cr\u00e9dito cuando toques un producto interesante que ves en las noticias.<\/p>\n<p>Tambi\u00e9n estan trabajando con socios como Shopify, BigCommerce, Woocommerce, Asesor del Canal, CedCommerce, Cafe24, Tienda Nube y Feedonomics para que las peque\u00f1as empresas puedan integrarse f\u00e1cilmente en un ecosistema fuerte y abierto de herramientas para ayudarles a gestionar su viaje de extremo a extremo , y depende del negocio decidir qu\u00e9 nivel de integraci\u00f3n quieren.<\/p>\n<p>Si est\u00e1s dirigiendo un peque\u00f1o negocio o est\u00e1s pensando en empezar uno ahora tienes toda una suite de herramientas disponibles que pueden ayudarte a servir a la gente. Puedes crear tu presencia en l\u00ednea en Facebook e Instagram. Puedes usar Messenger y WhatsApp para comunicarte con tus clientes. Puedes llegar a nuevos clientes a trav\u00e9s de anuncios. Y ahora, tambi\u00e9n puedes configurar una experiencia completa en la tienda online con Facebook Shops.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFNecesitas-ayuda\"><\/span><span id=\"Necesitas-ayuda\">\u00bfNecesitas ayuda?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook tambi\u00e9n integra el soporte al cliente a trav\u00e9s de sus propias aplicaciones de chat, incluidas Messenger, WhatsApp e Instagram Direct.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFCuando-puedo-comprar\"><\/span><span id=\"Cuando-puedo-comprar\">\u00bfCu\u00e1ndo puedo comprar?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook comenz\u00f3 a lanzar Tiendas hoy, lo que significa que, incluso si est\u00e1 disponible en su aplicaci\u00f3n de Facebook, las peque\u00f1as empresas a\u00fan tienen que construir sus tiendas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue-pasa-con-Instagram\"><\/span><span id=\"Que-pasa-con-Instagram\">\u00bfQu\u00e9 pasa con Instagram?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La nueva Tienda estar\u00e1 debajo del bot\u00f3n Explorar y se encontrar\u00e1 a trav\u00e9s de colecciones de productos en la cuenta @shop. Finalmente, Shop obtendr\u00e1 su propia pesta\u00f1a de navegaci\u00f3n de Instagram.<\/p>\n<p>En pocas palabras: algunas de las peque\u00f1as tiendas locales que ahora est\u00e1n cerrando, incapaces de sobrevivir pr\u00e1cticamente sin tr\u00e1fico peatonal, pueden encontrar la salvaci\u00f3n en Facebook. En cuanto a los compradores, deben sopesar si desean agregar o no m\u00e1s informaci\u00f3n a la gran cantidad de datos personales de Facebook.<\/p>\n<\/div>\n<p><script>(function(d, s, id) {\n          var js, fjs = d.getElementsByTagName(s)[0];\n          if (d.getElementById(id)) return;\n          js = d.createElement(s); js.id = id;\n          js.src = \"https:\/\/connect.facebook.net\/es_ES\/sdk.js#xfbml=1&appId=192141018371100&version=v2.3\";\n          fjs.parentNode.insertBefore(js, fjs);\n        }(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primero, Facebook nos hizo m\u00e1s f\u00e1cil evitar las ventas de garaje con Marketplace. Ahora, introduce Facebook Shops, o las tiendas en Facebook, que se trata de comprar en peque\u00f1as empresas,&#8230;<\/p>","protected":false},"author":1,"featured_media":94545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1371],"tags":[1455],"class_list":["post-94544","post","type-post","status-publish","format-standard","has-post-thumbnail","category-facebook","tag-woocommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u2b50 Facebook Shops para facilitar las comprar en linea - R Marketing Digital<\/title>\n<meta name=\"description\" content=\"Primero, Facebook nos hizo m\u00e1s f\u00e1cil evitar las ventas de garaje con Marketplace. 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