{"id":137719,"date":"2022-10-02T15:35:26","date_gmt":"2022-10-02T13:35:26","guid":{"rendered":"https:\/\/rmarketingdigital.com\/instagram\/influencer-marketing-en-instagram\/"},"modified":"2021-07-20T23:19:27","modified_gmt":"2021-07-20T21:19:27","slug":"influencer-marketing-en-instagram","status":"publish","type":"post","link":"https:\/\/rmarketingdigital.com\/de\/instagram\/influencer-marketing-en-instagram\/","title":{"rendered":"Influencer-Marketing auf Instagram"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rmarketingdigital.com\/de\/instagram\/influencer-marketing-en-instagram\/#%C2%BFQuienes-son-los-influencers-en-Instagram\" >\u00bfQui\u00e9nes son los influencers en Instagram?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rmarketingdigital.com\/de\/instagram\/influencer-marketing-en-instagram\/#%C2%BFComo-consigo-un-influencer-para-promocionar-mis-productos\" >\u00bfC\u00f3mo consigo un influencer para promocionar mis productos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rmarketingdigital.com\/de\/instagram\/influencer-marketing-en-instagram\/#Concursos\" >Concursos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rmarketingdigital.com\/de\/instagram\/influencer-marketing-en-instagram\/#Colaboraciones\" >Colaboraciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rmarketingdigital.com\/de\/instagram\/influencer-marketing-en-instagram\/#Unidos-por-una-causa\" >Unidos por una causa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rmarketingdigital.com\/de\/instagram\/influencer-marketing-en-instagram\/#Experiencias\" >Experiencias<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div>\n<p>Como ya sabr\u00e1s, Instagram se ha convertido en una de las redes sociales con mayor n\u00famero de usuarios y nivel de engagement, por ello cada vez son m\u00e1s las marcas que se unen a ella para promocionar sus productos.  Existen muchas estrategias de marketing social que pueden ayudarte a dar a conocer tus productos, pero indudablemente una de las m\u00e1s efectivas es obtener que uno o m\u00e1s influencers promocionen tus productos en sus redes sociales.<\/p>\n<p>Es por ello que hoy anhelamos hablarte de \u00e9l. <strong>marketing de influencers en Instagram<\/strong>, un concepto que puede interesarte mucho si dispones de una marca o compa\u00f1\u00eda y pretendes triunfar en esta red social.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQuienes-son-los-influencers-en-Instagram\"><\/span><strong>  \u00bfQui\u00e9nes son los influencers en Instagram?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Los influencers son los nuevos famosos, las personas que marcan tendencia en cualquier aspecto, ya sea moda, belleza, salud, decoraci\u00f3n, etc. Para ser un influencer es fundamental tener cientos o millones de followers en tus redes sociales, puesto que estos son los medios de comunicaci\u00f3n directa con sus followers.  Se estima que en Instagram hay cerca de 40.000 influencers que pueden hacer tendencia tus productos, y por ello, cientos de personas quieren tenerlos solo debido a que los han usado o recomendado en su perfil.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFComo-consigo-un-influencer-para-promocionar-mis-productos\"><\/span> <strong>\u00bfC\u00f3mo consigo un influencer para promocionar mis productos?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El primer paso es hallar influencers en el sector empresarial en el que compite tu marca.  Para esto, debes realizar una b\u00fasqueda exhaustiva dentro y fuera de Instagram hasta hallar los influencers que mejor encajan con tu marca.  Tenga en cuenta que esta persona representar\u00e1 su marca, por lo que no puede optar a una persona al azar.<\/p>\n<p>Una vez es importante que sepas cu\u00e1les son los candidatos ideales, es el momento de seleccionar el tipo de asociaci\u00f3n que pretendes proponer a los influencers.  A continuaci\u00f3n vamos a ver algunos ejemplos que han funcionado muy bien en casos reales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Concursos\"><\/span> <strong>Concursos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una de las estrategias m\u00e1s habituales es crear un concurso en el que se regale un producto de marca y lanzarlo mediante la p\u00e1gina de un influencer.  De esta din\u00e1mica acercamos nuestros productos a los followers de nuestro influencer y adem\u00e1s logramos crecimiento en nuestra cuenta.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Colaboraciones\"><\/span>  Colaboraciones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una opci\u00f3n es aprovechar el blog de la marca para entrevistar influencers e invitarlos a dar su opini\u00f3n sobre tus productos, de esta din\u00e1mica atraer\u00e1s a otros influencers y por tanto llegar\u00e1s a un p\u00fablico m\u00e1s.  Use instagram para promocionar esas entrevistas o posts y recuerde utilizar hashtags relevantes y mencionar personas influyentes en sus publicaciones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Unidos-por-una-causa\"><\/span>Unidos por una causa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Encuentra influencers que apoyen las mismas causas que tu marca y propone una uni\u00f3n para llegar a m\u00e1s personas.  Trabajar con influencers en campa\u00f1as de impacto social puede resultar muy beneficioso, puesto que es f\u00e1cil obtener que se involucren en campa\u00f1as de este tipo y que se vuelvan virales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Experiencias\"><\/span>  Experiencias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si necesitas asociar tu marca a un tipo de experiencia, como aventura o deporte, es muy importante que muestres esas experiencias en tu perfil de Instagram.  Invita a tus influencers a probar algunas de las experiencias que ofrecen tus productos o con las que se relacionan y an\u00edmalos a compartir im\u00e1genes de esos momentos en sus cuentas.  Este tipo de estrategias aumentan el atractivo de sus productos.<\/p>\n<\/p>\n<p>Como ves, las t\u00e9cnicas de marketing pasan cada vez m\u00e1s por las redes sociales y es es por ello que que la <strong>marketing de influencers en Instagram<\/strong> Es una herramienta a tener en cuenta al momento de intentar promocionar una marca o producto.<\/p>\n<p>Si est\u00e1s intentando abrirte un hueco con tu marca en Instagram esta puede ser una de las estrategias m\u00e1s fruct\u00edferas, pero recuerda que al mismo tiempo de la popularidad del influencer es muy importante que sus opiniones sean respetadas dentro de su sector.<\/p>\n<style><![CDATA[ ins.adsbygoogle { background: transparent !important; } ]]><\/style>\n<p><span class=\"cp-load-after-post\"><\/span><\/div>\n<p><script type=\"98547ccbe53e02d494146ac8-text\/javascript\"> !function(f,b,e,v,n,t,s)\n {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n n.queue=[];t=b.createElement(e);t.async=!0;\n t.src=v;s=b.getElementsByTagName(e)[0];\n s.parentNode.insertBefore(t,s)}(window, document,'script',\n 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '521963011680644');\n fbq('track', 'PageView'); <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como ya sabr\u00e1s, Instagram se ha convertido en una de las redes sociales con mayor n\u00famero de usuarios y nivel de engagement, por ello cada vez son m\u00e1s las marcas&#8230;<\/p>","protected":false},"author":1,"featured_media":137720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1368],"tags":[],"class_list":["post-137719","post","type-post","status-publish","format-standard","has-post-thumbnail","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - 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