Ejemplo<\/span>
\n<\/h3>\nUn ejemplo de c\u00f3digo HTML sin seguimiento aparece del siguiente modo:\n<\/p>\n
\n <html>\n <head>\n <title>example of a html file<\/title>\n <\/head>\n <body>\n Text of your website.\n <\/body>\n <\/html>\n\n<\/pre>\n\nDe acuerdo con Google Support, un c\u00f3digo HTML con un c\u00f3digo de seguimiento para la conversi\u00f3n aparece del siguiente modo:\n<\/p>\n
\n<html>\n <head>\n <title>example of a html file<\/title>\n <\/head>\n <body> Text of your website.\n <!-- Google Code for Purchase Conversion Page -->\n <script type=\"text\/javascript\">\n \/* <![CDATA[ *\/\n var google_conversion_id = 1234567890;\n var google_conversion_language = \"en_US\";\n var google_conversion_format = \"1\";\n var google_conversion_color = \"666666\";\n var google_conversion_label = \"Purchase\";\n if (10.0) {\n var google_conversion_value = 10.0\n }\n \/* ]]> *\/\n <\/script>\n <script type=\"text\/javascript\"\n src=\"https:\/\/www.googleadservices.com\/pagead\/\n conversion.js\">\n <\/script>\n <noscript>\n <img height=1 width=1 border=0\n src=\"https:\/\/www.googleadservices.com\/pagead\/\n conversion\/1234567890\/\n \u00a0?value=10.0&label=Kauf&script=0\">\n <\/noscript>\n <\/body>\n <\/html>\n\n\n<\/pre>\n\nRelevancia en la pr\u00e1ctica<\/span>
\n<\/h2>\nEl uso de c\u00f3digos de seguimiento<\/b> est\u00e1 siendo debatido desde hace tiempo debido a que la informaci\u00f3n que se obtiene a veces puede llegar a sobrepasar la protecci\u00f3n de datos de los usuarios, entre otras cosas.\n<\/p>\n
No se ha acordado una ley definitiva con pautas claras a nivel global. Por ejemplo en Espa\u00f1a a\u00fan no se ha especificado c\u00f3mo las direcciones de IP pueden ser utilizadas. La pregunta depende de si la direcci\u00f3n IP se considera parte de los datos personales o no. Una oportunidad para evitar esto es determinar tu direcci\u00f3n IP como an\u00f3nima. Si una web usa c\u00f3digos de seguimiento, sus usuarios deber\u00edan ser informados<\/b> y, dependiendo del m\u00e9todo utilizado y de los datos que recolecten, se debe dedicar un cap\u00edtulo por escrito en la nota legal.<\/b> Decididamente, cabe recordar que no se sabe con exactitud si con estas medidas esto se considera totalmente legal o no.\n<\/p>\n\nRelevancia para el SEO<\/span>
\n<\/h2>\nPara usar correctamente losc\u00f3digos de seguimiento<\/b> se requieren conocimientos de HTML, JavaScript y SEO. Resulta sobre todo complicada la creaci\u00f3n e incorporaci\u00f3n de estos c\u00f3digos. Hay sitios web en los que se explica punto a punto c\u00f3mo generar y usar estos c\u00f3digos. El c\u00f3digo de seguimiento<\/b> debe elegirse en base al tipo de portal web. Por ejemplo: para tiendas online que quieren generar ventas se deber\u00eda usar un seguimiento e-commerce tracking y para landing pages que quieren generar visitas, objetivos fijos.\n<\/p>\n
<\/p>\n
<\/p>\n
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<\/a>\n<\/p>\n