{"id":68022,"date":"2022-08-24T01:59:21","date_gmt":"2022-08-23T23:59:21","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-test-a-b\/"},"modified":"2024-10-28T22:46:55","modified_gmt":"2024-10-28T21:46:55","slug":"test-a-b","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/de\/wiki\/test-a-b\/","title":{"rendered":"A \/ B-Test"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Was ist ein A \/ B-Test im Online-Marketing?<\/h1>\n<p><\/p>\n<p>Im digitalen Marketing verwendete Technik, mit der Sie Ergebnisse zwischen zwei m\u00f6glichen Versionen eines Webportals, einer Anzeige oder einer E-Mail vergleichen und deren Conversion- und Abbruchraten untersuchen k\u00f6nnen, um die am besten geeignete zu ermitteln.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es un test A\/B en marketing\u00a0online? T\u00e9cnica empleada en el marketing digital\u00a0que permite comparar resultados entre dos posibles versiones de un portal web, un anuncio o un env\u00edo de&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-68022","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Test A\/B - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/de\/wiki\/test-a-b\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Test A\/B\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es un test A\/B en marketing\u00a0online? T\u00e9cnica empleada en el marketing digital\u00a0que permite comparar resultados entre dos posibles versiones de un portal web, un anuncio o un env\u00edo de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/de\/wiki\/test-a-b\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:46:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/test-a-b\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/test-a-b\\\/\",\"name\":\"Test A\\\/B - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-08-23T23:59:21+00:00\",\"dateModified\":\"2024-10-28T21:46:55+00:00\",\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/test-a-b\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Test A\/B - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/de\/wiki\/test-a-b\/","og_locale":"de_DE","og_type":"article","og_title":"Test A\/B","og_description":"\u00bfQu\u00e9 es un test A\/B en marketing\u00a0online? 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