{"id":67982,"date":"2022-09-12T16:23:37","date_gmt":"2022-09-12T14:23:37","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-retargeting\/"},"modified":"2024-10-28T22:46:14","modified_gmt":"2024-10-28T21:46:14","slug":"retargeting","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/de\/wiki\/retargeting\/","title":{"rendered":"Retargeting"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Was ist Retargeting?<\/h1>\n<p><\/p>\n<p>Online-Werbetechnik f\u00fcr kommerzielle Werbung, die versucht, mit Display-Anzeigen f\u00fcr Benutzer zu wirken, die zuvor mit der Marke interagiert haben, entweder weil sie ihre Website besucht oder eine E-Mail ge\u00f6ffnet haben, w\u00e4hrend sie andere Portale durchsuchen. Mithilfe dieser Formel wird das Ged\u00e4chtnis der Marke beim Benutzer gef\u00f6rdert und erneut erfasst, um die endg\u00fcltige Konvertierung zu erzielen. Technisch erfordert es die Verwendung eines Pixel-Tags oder eines anderen Codes, der in die Website der Marke integriert ist, um Dritten die Akkreditierung bestimmter Benutzer au\u00dferhalb der Domain zu erleichtern, in der diese Aktivit\u00e4t gesammelt wurde. Google verwendet den Begriff Remarketing, um dieselbe Technik in seinem AdWords-Tool zu definieren.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Andere St\u00fcckelungen:<\/span> <br \/>Remarketing<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el\u00a0retargeting? T\u00e9cnica de promoci\u00f3n comercial online que se trata de impactar con anuncios display a usuarios que previamente hayan interactuado con la marca, ya sea porque han visitado&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67982","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retargeting - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/de\/wiki\/retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retargeting\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el\u00a0retargeting? T\u00e9cnica de promoci\u00f3n comercial online que se trata de impactar con anuncios display a usuarios que previamente hayan interactuado con la marca, ya sea porque han visitado...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/de\/wiki\/retargeting\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:46:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/retargeting\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/retargeting\\\/\",\"name\":\"Retargeting - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-09-12T14:23:37+00:00\",\"dateModified\":\"2024-10-28T21:46:14+00:00\",\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/retargeting\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Retargeting \u2013 R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/de\/wiki\/retargeting\/","og_locale":"de_DE","og_type":"article","og_title":"Retargeting","og_description":"\u00bfQu\u00e9 es el\u00a0retargeting? 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