{"id":67981,"date":"2022-09-18T08:36:24","date_gmt":"2022-09-18T06:36:24","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-retainer\/"},"modified":"2024-10-28T22:46:04","modified_gmt":"2024-10-28T21:46:04","slug":"halter","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/de\/wiki\/halter\/","title":{"rendered":"Halter"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Was ist ein Retainer- oder Match-Vertrag?<\/h1>\n<p><\/p>\n<p>Vereinbarung, mit der ein Unternehmen die Dienste einer kommerziellen Werbeagentur f\u00fcr einen bestimmten Zeitraum - ein Jahr, einige Monate oder einige Stunden - gegen einen bestimmten Betrag und unter bestimmten Bedingungen anstellt. Es unterscheidet sich von Projektvertr\u00e4gen darin, dass sich die Agentur im Allgemeinen nicht auf die Ausf\u00fchrung eines einzelnen Auftrags beschr\u00e4nkt, sondern auf alle, die w\u00e4hrend der Vertragslaufzeit entstehen.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Andere St\u00fcckelungen:<\/span> <br \/>Iguala-Vertrag, Ressourcenpaketgeb\u00fchren, Aufbewahrungsgeb\u00fchren<\/p>","protected":false},"excerpt":{"rendered":"<p>Was ist ein Vorschuss- oder Ausgleichsvertrag? Vereinbarung, bei der ein Unternehmen die Dienste einer Werbeagentur f\u00fcr einen bestimmten Zeitraum \u2013 ein Jahr, ein paar Monate \u2026 \u2013 in Anspruch nimmt.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67981","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retainer - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/de\/wiki\/halter\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retainer\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es un retainer o contrato de\u00a0iguala? Acuerdo por el que una empresa contrata los servicios de una agencia de promoci\u00f3n comercial por un tiempo determinado \u2014un a\u00f1o, unos meses...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/de\/wiki\/halter\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:46:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/retainer\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/retainer\\\/\",\"name\":\"Retainer - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-09-18T06:36:24+00:00\",\"dateModified\":\"2024-10-28T21:46:04+00:00\",\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/retainer\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Retainer - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/de\/wiki\/halter\/","og_locale":"de_DE","og_type":"article","og_title":"Retainer","og_description":"\u00bfQu\u00e9 es un retainer o contrato de\u00a0iguala? Acuerdo por el que una empresa contrata los servicios de una agencia de promoci\u00f3n comercial por un tiempo determinado \u2014un a\u00f1o, unos meses...","og_url":"https:\/\/rmarketingdigital.com\/de\/wiki\/halter\/","og_site_name":"R Marketing Digital","article_modified_time":"2024-10-28T21:46:04+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rmarketingdigital.com\/wiki\/retainer\/","url":"https:\/\/rmarketingdigital.com\/wiki\/retainer\/","name":"Retainer - R Marketing Digital","isPartOf":{"@id":"https:\/\/rmarketingdigital.com\/#website"},"datePublished":"2022-09-18T06:36:24+00:00","dateModified":"2024-10-28T21:46:04+00:00","inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rmarketingdigital.com\/wiki\/retainer\/"]}]},{"@type":"WebSite","@id":"https:\/\/rmarketingdigital.com\/#website","url":"https:\/\/rmarketingdigital.com\/","name":"R Digitales Marketing","description":"SEO Agentur | Werbung f\u00fcr soziale Netzwerke | Community Management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rmarketingdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/glossary\/67981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/glossary\/67981\/revisions"}],"wp:attachment":[{"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/media?parent=67981"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/glossary-cat?post=67981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}