{"id":67978,"date":"2022-10-01T14:59:56","date_gmt":"2022-10-01T12:59:56","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-remarketing\/"},"modified":"2024-10-28T22:39:09","modified_gmt":"2024-10-28T21:39:09","slug":"remarketing","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/de\/wiki\/remarketing\/","title":{"rendered":"Remarketing"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Was ist Remarketing?<\/h1>\n<p><\/p>\n<p>Strategie f\u00fcr Werbenetzwerke zur Wiederherstellung der Nutzer, die zu einem bestimmten Zeitpunkt mit einer Werbung interagiert oder eine kommerzielle Website besucht haben, die Interesse daran zeigt. Es besteht aus einer Zielgruppe, f\u00fcr die eine gewisse Empf\u00e4nglichkeit und ein gewisses Wissen \u00fcber das Produkt oder die Dienstleistung vorausgesetzt wird. Um diese zu nutzen, werden ihnen relevante Anzeigen, Sonderangebote und Rabatte angezeigt, die ihren m\u00f6glichen Interessen entsprechen und aus ihrem vorherigen Surfen abgeleitet werden k\u00f6nnen. Es ist wichtig, mit einem Werbefaktor zu spielen, da sonst die Gefahr besteht, dass die Nachricht \u00fcberbelichtet wird und Benutzer ges\u00e4ttigt werden, die zu diesem Zeitpunkt bereits Abbr\u00fcche vorgenommen haben.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Andere St\u00fcckelungen:<\/span> <br \/>Retargeting<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es\u00a0remarketing? Estrategia para redes publicitarias destinada a recuperar aquellos usuarios que en un momento dado hayan interactuado con un anuncio o hayan visitado una web comercial demostrando inter\u00e9s por&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67978","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Remarketing - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/de\/wiki\/remarketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es\u00a0remarketing? Estrategia para redes publicitarias destinada a recuperar aquellos usuarios que en un momento dado hayan interactuado con un anuncio o hayan visitado una web comercial demostrando inter\u00e9s por...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/de\/wiki\/remarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:39:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/remarketing\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/remarketing\\\/\",\"name\":\"Remarketing - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-10-01T12:59:56+00:00\",\"dateModified\":\"2024-10-28T21:39:09+00:00\",\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/remarketing\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Remarketing \u2013 R Digitales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/de\/wiki\/remarketing\/","og_locale":"de_DE","og_type":"article","og_title":"Remarketing","og_description":"\u00bfQu\u00e9 es\u00a0remarketing? 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