{"id":67928,"date":"2022-10-11T04:45:51","date_gmt":"2022-10-11T02:45:51","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-modelo-race\/"},"modified":"2024-10-28T22:35:12","modified_gmt":"2024-10-28T21:35:12","slug":"modelo-race","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/de\/wiki\/modelo-race\/","title":{"rendered":"RACE-Modell"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Was ist das RACE-Modell?<\/h1>\n<p><\/p>\n<p>Strategisches Planungsverfahren, das auf digitales Marketing angewendet wird und die Strukturierung eines Aktionsplans auf der Grundlage der Kaufphase der Benutzer erm\u00f6glicht. RACE ist die Abk\u00fcrzung f\u00fcr die vier Stufen, die dieses Modell definieren (Reach, Act, Convert, Engage). Auf der B\u00fchne <em>Erreichen<\/em> (zu erreichen), das vorrangige Ziel ist die Verbreitung der Marke; in Phase <em>Handlung<\/em><em> <\/em>(handeln) das Ziel ist es, qualitativ hochwertige Interaktionen mit dem Ziel zu generieren; um neben den Schritt zu kommen <em>Konvertieren<\/em><em> <\/em>(zu konvertieren), in dem es notwendig ist, zu transformieren <span>f\u00fchrt <\/span><span> <\/span>bei K\u00e4ufern, um den Verkauf abzuschlie\u00dfen; und abschlie\u00dfend das Stadium erreichen <em>Engagieren<\/em> (&quot;Commit&quot;), um Kunden zu binden und eine langfristige Beziehung aufzubauen. Mit diesem Modell werden allgemeine Ziele festgelegt, aus denen neue kleinere Ziele hervorgehen, die leichter zu erreichen, zu messen und zu kontrollieren sind.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Andere St\u00fcckelungen:<\/span> <br \/>Spiralmethode<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el modelo\u00a0RACE? Procedimiento de planificaci\u00f3n estrat\u00e9gica que, aplicado al marketing digital, permite estructurar un plan de acci\u00f3n en funci\u00f3n de la etapa de compra de los usuarios. RACE&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67928","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Modelo RACE - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/de\/wiki\/modelo-race\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modelo RACE\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el modelo\u00a0RACE? Procedimiento de planificaci\u00f3n estrat\u00e9gica que, aplicado al marketing digital, permite estructurar un plan de acci\u00f3n en funci\u00f3n de la etapa de compra de los usuarios. 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