{"id":67859,"date":"2022-09-30T13:47:14","date_gmt":"2022-09-30T11:47:14","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-header-bidding\/"},"modified":"2024-10-28T22:39:10","modified_gmt":"2024-10-28T21:39:10","slug":"header-bidding","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/de\/wiki\/header-bidding\/","title":{"rendered":"Header-Gebote"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">\u00bfQu\u00e9 es header\u00a0bidding?<\/h1>\n<p><\/p>\n<p>T\u00e9cnica avanzada de promoci\u00f3n comercial program\u00e1tica que hace viable la puja por la compra de espacios publicitarios entre varios compradores en tiempo real, en lugar de comercializar su inventario a un solo comprador. T\u00e9cnicamente, el t\u00e9rmino header bidding designa al c\u00f3digo Javascript que se introduce en las cabeceras de las p\u00e1ginas de los medios. De ah\u00ed el nombre de este mecanismo de puja, que se realiza por medio de la cabecera (header) de la p\u00e1gina web, anticip\u00e1ndose a su carga. Esta tecnolog\u00eda permite al editor comercializar su inventario publicitario al precio m\u00e1s alto viable.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Andere St\u00fcckelungen:<\/span> <br \/>Puja de encabezado<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es header\u00a0bidding? T\u00e9cnica avanzada de promoci\u00f3n comercial program\u00e1tica que hace viable la puja por la compra de espacios publicitarios entre varios compradores en tiempo real, en lugar de comercializar&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67859","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Header bidding - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/de\/wiki\/header-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Header bidding\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es header\u00a0bidding? 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