{"id":67786,"date":"2022-07-07T17:10:23","date_gmt":"2022-07-07T15:10:23","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-buyer-persona\/"},"modified":"2024-10-28T22:49:34","modified_gmt":"2024-10-28T21:49:34","slug":"kaufer-persona","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/de\/wiki\/kaufer-persona\/","title":{"rendered":"K\u00e4ufer Person"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Was ist eine K\u00e4uferperson?<\/h1>\n<p><\/p>\n<p>Fiktive Einheit, die erstellt wurde, um die verschiedenen Arten von Kunden, die als potenziell angesehen werden, um eine Conversion zu erzielen, realistischer darzustellen. Die Definition der K\u00e4uferpers\u00f6nlichkeit erfolgt durch Kombination soziodemografischer Variablen mit psychologischen oder Verhaltensvariablen. Kurz gesagt, es geht darum, potenzielle Kunden zu identifizieren, indem ihnen Name, Alter, berufliche und pers\u00f6nliche Situation, Geschmack, Verhalten, Ziele ... zugewiesen werden.<\/p>\n<p><\/p>\n<p class=\"termino-aux\"><span>Andere St\u00fcckelungen:<\/span> <br \/>K\u00e4ufer Prototyp<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es un buyer\u00a0persona? Ente ficticio creado para representar de una manera m\u00e1s real los distintos tipos de clientes que se consideran potenciales de cara a obtener una conversi\u00f3n. La&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67786","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Buyer persona - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/de\/wiki\/kaufer-persona\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyer persona\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es un buyer\u00a0persona? Ente ficticio creado para representar de una manera m\u00e1s real los distintos tipos de clientes que se consideran potenciales de cara a obtener una conversi\u00f3n. La...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rmarketingdigital.com\/de\/wiki\/kaufer-persona\/\" \/>\n<meta property=\"og:site_name\" content=\"R Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T21:49:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/buyer-persona\\\/\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/buyer-persona\\\/\",\"name\":\"Buyer persona - R Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\"},\"datePublished\":\"2022-07-07T15:10:23+00:00\",\"dateModified\":\"2024-10-28T21:49:34+00:00\",\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rmarketingdigital.com\\\/wiki\\\/buyer-persona\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rmarketingdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/rmarketingdigital.com\\\/\",\"name\":\"R Marketing Digital\",\"description\":\"Agencia SEO | Publicidad redes sociales | Community Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rmarketingdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Buyer persona - R Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rmarketingdigital.com\/de\/wiki\/kaufer-persona\/","og_locale":"de_DE","og_type":"article","og_title":"Buyer persona","og_description":"\u00bfQu\u00e9 es un buyer\u00a0persona? Ente ficticio creado para representar de una manera m\u00e1s real los distintos tipos de clientes que se consideran potenciales de cara a obtener una conversi\u00f3n. La...","og_url":"https:\/\/rmarketingdigital.com\/de\/wiki\/kaufer-persona\/","og_site_name":"R Marketing Digital","article_modified_time":"2024-10-28T21:49:34+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rmarketingdigital.com\/wiki\/buyer-persona\/","url":"https:\/\/rmarketingdigital.com\/wiki\/buyer-persona\/","name":"Buyer persona - R Marketing Digital","isPartOf":{"@id":"https:\/\/rmarketingdigital.com\/#website"},"datePublished":"2022-07-07T15:10:23+00:00","dateModified":"2024-10-28T21:49:34+00:00","inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rmarketingdigital.com\/wiki\/buyer-persona\/"]}]},{"@type":"WebSite","@id":"https:\/\/rmarketingdigital.com\/#website","url":"https:\/\/rmarketingdigital.com\/","name":"R Digitales Marketing","description":"SEO Agentur | Werbung f\u00fcr soziale Netzwerke | Community Management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rmarketingdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/glossary\/67786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/glossary\/67786\/revisions"}],"wp:attachment":[{"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/media?parent=67786"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/rmarketingdigital.com\/de\/wp-json\/wp\/v2\/glossary-cat?post=67786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}