{"id":67769,"date":"2022-06-07T16:13:35","date_gmt":"2022-06-07T14:13:35","guid":{"rendered":"https:\/\/rmarketingdigital.com\/inicio-diccionario-astroturfing\/"},"modified":"2024-10-28T22:51:45","modified_gmt":"2024-10-28T21:51:45","slug":"astroturfing","status":"publish","type":"glossary","link":"https:\/\/rmarketingdigital.com\/de\/wiki\/astroturfing\/","title":{"rendered":"Astroturfing"},"content":{"rendered":"<p><\/p>\n<h1 class=\"textazo\">Was ist Astroturfing?<\/h1>\n<p><\/p>\n<p>Unethische Praxis des Mund-zu-Mund-Marketings, bestehend aus der orchestrierten Generierung von kommerziellen Inhalten in sozialen Medien mit dem Anschein von Spontaneit\u00e4t. Der Benutzer ist den Nachrichten ausgesetzt, die sich ihres Interesses nicht bewusst sind, und die verantwortliche Person schafft es somit, bestimmte positive Konzepte mit ihrer Marke zu verkn\u00fcpfen und so ihren Online-Ruhm zu verbessern. Diese Art von Betrug wird von wenigen Benutzern ausgef\u00fchrt, die strategisch koordiniert sind, um den Eindruck einer Menschenmenge zu erwecken und so ein gewisses k\u00fcnstliches Summen zu erzeugen.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es\u00a0astroturfing? Pr\u00e1ctica poco \u00e9tica del marketing boca-a-oreja consistente en generar de manera orquestada contenidos comerciales en medios sociales con apariencia de espontaneidad. El usuario se expone a los mensajes&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-67769","glossary","type-glossary","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Astroturfing - R Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rmarketingdigital.com\/de\/wiki\/astroturfing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Astroturfing\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es\u00a0astroturfing? Pr\u00e1ctica poco \u00e9tica del marketing boca-a-oreja consistente en generar de manera orquestada contenidos comerciales en medios sociales con apariencia de espontaneidad. 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